In order for Hollywood to compete in the Digital Age they need a total revamp of the movie-going experience—a major paradigm shift as they say. I don't know if it is going to be effective—home theatre will soon be preferred by many—but 3-D is about to get a serious makeover. Once the fashion industry jumps into the mix everyone is going to want a pair of movie sunglasses; theatres are going to get more comfortable: no more rubbing elbows with the person next to you; the popcorn will be coming to us—so will the characters on the screen.
